Nordstrom work

Source: Nordstrom Social

Nordstrom work

I led a team of 9 copywriters during my time as an associate creative director at Nordstrom.

We wrote about every fashion trend you can imagine, covering hundreds of brands.

Every month, we created around 200 pieces of content: style guides, blog posts, emails, ad campaigns and product launches.

Here’s a landing page we made for Beyoncé

What Bey wants, Bey gets.

Source: Jehan

And here’s some unrelated fashion content

Source: Cranbrook Art Museum
Source: Molang

Sometimes we had a little fun with storytelling themes

I could show you like 10 more, but I’ll stop now.

Just kidding — there’s another one.

Source: annsdr

Anyway, my years at Nordstrom taught me how to effectively collaborate with maaaany cooks in the kitchen.

Pro tip: Pick your battles. Don’t die on most hills. But when it comes to em-dashes, defend them to the death.